Citation Policy

All forms of using Kaizen Company research are subject to our review and proper citation. This document defines the policy for using and quoting Kaizen Company research.

You Need Approval when:

• Using our research for commercial purposes.
• Copying, translating, or redistributing for any purpose.

Quoting from our Research:

• Legally: All Kaizen Company research must be obtained legally.
• Verbatim and limited: Our research findings can be quoted verbatim and in a limited manner. None of our research findings can be included in full.
• Neutrality: None of our research findings can be used to make judgments about others or any type of comparison that disparages other products or goods.
• Distribution: Clients can advertise marketing materials based on Kaizen Company research as long as the marketing materials are approved by Kaizen Company.
• Social media: Research can be referenced from Kaizen Company’s website and other Kaizen Company social media platforms; as long as the content integrity is maintained and linked directly to the original source.

Custom Research

Kaizen Company conducts commissioned research for clients as an output in client projects. This research is called custom research and can be used and quoted by the client’s affiliated companies as follows:

• Scope: Custom research is subject to this policy and may not be publicly referenced or used to endorse the vendor or brand.
• Context: Kaizen Company must review and approve the context and validity of any statements/conclusions derived from custom research.
• Cross-citation: Custom research cannot be used by third parties; formal approval must be obtained from the client who commissioned Kaizen Company to conduct the research before submitting it to Kaizen Company for approval.

Use of our Logo

• The Kaizen Company logo may be used in client materials, except for using the Kaizen Company logo in client press releases or email signatures.
• The use of the Kaizen Company logo by partners is subject to a binding agreement with partners, and the use of the Kaizen Company logo is not permitted without prior agreement.

Using our Research in Advertisements

• Quotes from our research should not be used for advertisements, and Kaizen Company should not be made to appear as a sponsor of a specific product or goods.
• Quotes from speech in videos may not be used.

Changes to this Policy

Kaizen Company reserves the right to modify this policy at any time without prior notice.