Content Creation
A Company Specialized in Building Scientific Content for Training Programs, Having Completed over 600 Training Materials in Five Years. Its Activities Expanded to Include Developing Educational Curricula in English for International Schools, Particularly within British and American Global Standards.
Overview
Jaad Scientific Publishing entered into a strategic agreement with Marshall Cavendish to develop educational content and publish the three main curricula: Mathematics, Science, and English, from kindergarten to twelfth grade, in a manner aligned with local culture and compliant with Common Core State Standards (CCSS) and Next Generation Science Standards (NGSS).
Jaad chose to build a long-term strategic agreement with Marshall Cavendish due to their specialization in curriculum development since 1968. Over these years, they acquired distinctive expertise that made them the exclusive provider of mathematics and science curricula for the Singaporean government. Marshall also works on developing other subjects, especially teaching English as a second language. This qualified them to gain the trust of Cambridge International, becoming the fourth and final approved partner of the Cambridge Assessment International Education, part of the University of Cambridge, due to Marshall's long experience in preparing science and mathematics curricula, their excellence in providing English as a second language content, and their consideration of cultural sensitivity and local values of Eastern societies in Asia and other parts of the world.
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We Develop Global Curricula, Learning and Training Guides that Add High Knowledge Value, Accompanying Individuals from Early Life through Various Stages of Education and Their Professional Development.
During curriculum development, Jaad Scientific Publishing focused on ensuring that these curricula align with teaching process requirements and common global standards in curriculum authoring such as CCSS and British Cambridge, while also considering the social and cultural needs of local communities.
Jaad worked with Marshall Cavendish to develop global English-language curricula for the Middle East and North Africa region and immigrant communities worldwide, including:

These adapted curricula are distinguished by several unique characteristics, including:
- Following global standards in education requirements, including CCSS, NGSS, and CAIE standards
- Considering the language levels of English as a second language learners.
- Respecting the cultural sensitivity of local communities.
- Curricula supported by electronic platforms and applications, and student and teacher account services.
- Providing training on curricula and modern teaching methods.
- Offering technical support for platforms and school accounts throughout the academic year.
- Competing with global curricula in terms of quality and prices.
Jaad holds agencies with global companies specialized in STEAM methodology, and is unique in establishing STEAM-related projects.
The STEAM methodology aligns with the provided curricula, offering STEAM activities that provide the necessary experiences to master the educational skills specified in the curriculum. It offers four main services:

- The curriculum establishes learning for pre-school children in response to modern academic trends in developing learning methods for early stages, as well as the trends of education ministries in focusing on early childhood by providing advanced educational curricula that consider the requirements of the era and the technological shift, or what is called the Fourth Industrial Revolution. Therefore, Jaad worked on building specialized content in early childhood integrated with STEAM skills and aligned with the NGSS standard.
- The early childhood curriculum project integrated with STEAM skills came in response to the need to provide modern interactive education for children from an early age, where children learn through experience and small projects in an attractive, appealing environment.
- This curriculum is presented for the age group from three to six years old. Through it, the student learns the required skills through practical applications and projects that integrate learning requirements in language, mathematics, science, and arts.
To maximize the impact of the curricula developed by the group, Al-Ruwwad has, with its strategic partner Marshall Cavendish International, a number of educational platforms and applications:
- The first type: Platforms linked to the curricula and primarily related to the curriculum vocabulary; where the teacher and student can communicate and provide distance education and use the resources accompanying the curriculum in the form of explanatory notes or video files and links to knowledge sources. The MCEduHub platform supports all curricula provided by Marshall Cavendish International and curricula provided through its global partnerships, such as the joint curricula with Jaad.
- The second type: Supporting assessment and education applications, which are specialized applications by subject that assess student performance through AI software and determine the student's academic level. Based on the feedback, the software can provide advanced solutions or gradual re-establishment to bring the student to the desired level by offering appropriate suggestions. These platforms deal with students individually, leading to the improvement of all students to the same level ultimately, including:
- The Scribo application was built on scientific research foundations to interact with student performance in developing written language by providing appropriate suggestions and solutions to improve English writing. The application helps the student form an idea and then build on it to reach the final form of writing in each case.
- The Cerebry application is built on AI foundations to develop students' math skills based on individual performance. The application addresses weakness in any mathematical skill by providing gradual solutions and offers more challenging tasks for advanced students to improve their level in mathematics.
Jaad is concerned with designing, building, and producing content for educational and training guides and conducting specialized scientific studies and research. It considers the goals of career development and professional growth, according to Jaad's methodology for content building, which was developed after reflection and study of a group of theories and global experiences in building and designing training guides and curricula. This is based on the accumulated experiences of Al-Ruwwad Group in the field of training, education, change, and professional development, and it carries out its tasks and services according to an organized sequential methodology to achieve the planned results and outputs.
The construction of training programs and curricula is based on a set of global theories and experiences, focusing on “creating impact”, based on three main and complementary pillars:
- First Pillar: Trainee-centered design.
- Second Pillar: Design aligned with creating impact.
- Third Pillar: Content aligned with the latest research developments.
Success Stories
We Continuously Develop Content through all Participants to Provide the Ability to Adapt Training Content to Changing Requirements in the Work Environment.
Events and Activities
We Create Change through Integrated Packages of Services and Products