{"id":349269,"date":"2020-08-15T07:01:44","date_gmt":"2020-08-15T07:01:44","guid":{"rendered":"https:\/\/new.kaizen.sa\/gs-project\/the-latest-fashion-trends\/"},"modified":"2026-05-02T13:56:37","modified_gmt":"2026-05-02T13:56:37","slug":"developing-the-beneficiary-service-management-strategy","status":"publish","type":"gs-project","link":"https:\/\/kaizen.sa\/en\/gs-project\/developing-the-beneficiary-service-management-strategy\/","title":{"rendered":"Developing the Beneficiary Service Management Strategy"},"content":{"rendered":"<h4 style=\"font-weight: bold; text-transform: uppercase; font-size: 24px; color: #565656; letter-spacing: 0.1em; line-height: 1.6em;\">Project Components<\/h4>\n<blockquote style=\"border-left: 5px solid rgba(0, 0, 0, 0.25);\"><p>Over twelve months, we built an integrated framework for Weqaa Center to identify and classify beneficiary segments and plan their journeys across five phases: data and business understanding; flexible classification and governance; personas and a journey atlas; prioritization through 10 workshops and indicators; and conversion into executable improvement plans with measurement, testing, and follow-up.<\/p><\/blockquote>\n<p><strong>A. The Challenge<\/strong><\/p>\n<p>Weqaa needed a unified, data-based method to classify diverse beneficiaries, design end-to-end journeys, prioritize improvements, and monitor results, reinforced by clear governance, roles, and customer data quality metrics.<\/p>\n<p><strong>B. Our Solution<\/strong><\/p>\n<p>A five-phase program established classification and governance frameworks, personas and a journey atlas, prioritized journeys via 10 workshops and indicators, and translated outputs into executable, monitored improvement plans supported by customer data Key Performance Indicators (KPIs).<\/p>\n<p><strong>C. Key Achievements<\/strong><\/p>\n<p>Delivered consolidated documents, models, maps, and a measurement system; defined role-based data governance and access; created personas; set journey, touchpoint, and relationship KPIs; tested solutions and iteratively updated maps to raise service efficiency and beneficiary experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twelve-month program to segment beneficiaries, design and prioritize journeys, institute governance and data KPIs, and deliver executable improvement plans.<\/p>\n","protected":false},"featured_media":349342,"comment_status":"open","ping_status":"closed","template":"","gs-project-category":[212,221],"gs-project-tag":[214],"class_list":["post-349269","gs-project","type-gs-project","status-publish","has-post-thumbnail","hentry","gs-project-category-customer-experience","gs-project-category-environmental-sustainability","gs-project-tag-government"],"_links":{"self":[{"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/gs-project\/349269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/gs-project"}],"about":[{"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/types\/gs-project"}],"replies":[{"embeddable":true,"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/comments?post=349269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/media\/349342"}],"wp:attachment":[{"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/media?parent=349269"}],"wp:term":[{"taxonomy":"gs-project-category","embeddable":true,"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/gs-project-category?post=349269"},{"taxonomy":"gs-project-tag","embeddable":true,"href":"https:\/\/kaizen.sa\/en\/wp-json\/wp\/v2\/gs-project-tag?post=349269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}