The Voice of the Guest of the Most Merciful

The Voice of the Guest of the Most Merciful

Summary The article argues that listening to pilgrims should move beyond collecting social media replies into a disciplined voice-of-beneficiary system that improves Hajj services. It emphasizes understanding pilgrim personas, combining multiple feedback channels,...
Introduction to the DXMI for Government Services

Introduction to the DXMI for Government Services

Summary The Digital Government Authority (DGA) developed the Digital Experience Maturity Index (DGA, 2026) for Government Services to support the Kingdom’s digital transformation agenda and improve the quality of government digital services and platforms. The index...